wma-blogs

How Facebook went from Dorm Room Dream to Dominating Dynamo

Fri, 07 Oct 2011 09:40:42 +0100

To find out what made Facebook a success, you have to go back, back, back ... back to the beginning ...

Here at the Persaud Department of Facebook Archaeology, I've dug through the pottery shards of two-year-old websites to find ancient writings on the primitive Facebook, a site which I learned may actually predate the cavemen. The GEICO ones, at least.

Anyway, I've found out some interesting facts about Facebook’s early days that may shed some light on why it's such a success.

I've always thought that people use Facebook because their real-life friends use it--and I might add, "and people whom they WANT as their real-life friends." The point is, I think its main purpose is as an extension of existing real-life social networks, which sets it apart from all the "I want to meet people who don't know what I look like" sites out there. As these articles mentioned, and as somebody probably said in class, because most Facebookers use their real identities, their real names, etc., it's so much easier to locate one another. And that, I think, is Facebook’s big secret.

But that leaves another question: why did it catch on ORIGINALLY? Why did those very first

hale, hardy, no doubt cowboy-hat-and-tobacco-encrusted-beard-wearing Facebook Pioneers drag their covered wagons onto the site?

To find out, I dug up what might possibly be the very first article ever written about Facebook, back in the Facebook Bronze Age, or at least the Crimson Age.

The Harvard Crimson published this piece on Facebook—then known as THEfacebook.com—

just five days after the site first premiered, when it had only 650 users at its very first university.

The most interesting quote, from Facebook Founder Mark Zuckerberg:

“Everyone’s been talking a lot about a universal face book within Harvard,” Zuckerberg said. “I think it’s kind of silly that it would take the University a couple of years to get around to it. I can do it better than they can, and I can do it in a week.”

It appears lots of people had already recognized the need for an online Facebook so that people could match Harvard names with Harvard faces, and they were ... groansigh ...

workingonitdon'tbothermesomuch when Mark Zuckerberg released his private version. (They

eventually came out with it, but they were a day late and several gabillion dollars short.) And that’s the final key to Facebook’s success—people WANTED it, but nobody had yet gotten around to DOING it. I guess initiative is a valuable character trait after all.

We also see from that article (and this one, written a week later when thefacebook.com had

4000+ members) that there's no big secret here. The early Facebookers joined, if not because their real-life friends had joined, in HOPES that their real-life friends (or prospective friends) would join—so they could meet people, for social or academic purposes, that they knew or wanted to know in real life. (This of course is what PAPER facebooks were all about, too.) Interestingly enough, that second article suggests that Facebook beat out its competitor, Friendster, because of “the private-club feel of the Harvard-only site.” And that’s probably true, and probably that feeling of a private place extended to a certain degree to other campuses back when Facebook was a college-only site. Which means that the reasons Facebook took off at Harvard aren’t really the reasons it’s a gigantic success today. Adaptation, too, is a useful trait.

So when you think about it, Facebook completely blows apart the stereotype of Internet social groups as refuges for people who don't like face-to-face conversation. (The fact that I am currently sitting alone in a darkened college computer lab on a weekend is not at all pertinent to this discussion, by the way.) Who knew that what people didn’t want naughty midnight chats with guys named SexxxyMan102456 as much as they wanted a way to have MORE face-to-face conversations?

MySpace didn’t. But Facebook founder Mark Zuckerberg, and his roommate Chris Hughes,

seem to have known it all along. A month after Facebook's premiere, in March 2004, the Crimson published an article on the sociology of Facebook. In it, Mark Zuckerberg says basically the same thing, except he says it in a smart Harvardy manner.

Oh, and his roommate, Christopher Hughes, the very first Facebookologist, says something

similar further down. And you know that these men know the truth, because, well, they are richer than you are.

That article closes with what may be the first-ever Facebook poke joke to appear in a major

publication. And it's kind of a good one.

Works Cited Grynbaum, Michael M. “Mark E. Zuckerberg ’06: The whiz behind the facebook.com.” 10 June 2004. Harvard Crimson.

How to Escape the Blackhole of Internet Obscurity

Fri, 07 Oct 2011 09:40:06 +0100

In a recent survey to determine how many websites were online, the internet service company Netcraft got responses from 118,023,363 sites. This year alone 12.8 million new websites have already been added. With those numbers it is easy to see why so many sites disappear into the blackhole of obscurity, let alone get anything resembling internet traffic.

Article marketing can raise your visibility and bring you tons of site traffic. It is important to get your articles out there but it is equally important to make sure they are seen by the people you are actually writing for: your target market.

Keep that in mind. Businesses online and off have failed because they tried to be too many things to too many people. Instead of concentrating on one market at a time, they attempted to capture the mythical general public. I say mythical because one size does not fit all. Many companies have learned that the hard way.

It is no different with marketing articles to your target audience. Many owners of niche article directories have become quite flustered to the point of issuing warnings in big red letters, telling would be writers that if the article does not match the directory it will be rejected.

Do some research and share your articles in the proper forums. Find blogs related to your niche and post a comment with a link back to your article. Getting targeted backlinks is an excellent way to boost your visibility and increase your site traffic.

What other steps should you take? .

1. Are you part of a social network? Places like My Space and Facebook are at the forefront of online networking. Posting your articles to these websites can attract a massive audience and still bring you targeted traffic. .

2. Submit to a handful of the top article directories. I do not recommend submitting to every directory out there. You want to increase your visibility and site traffic but promoting one article to thousands of directories is the wrong way to go about it. That is an unnecessarily time consuming chore which can really take the steam out of your web internet marketing campaign. Instead put together a list of the top 10 or 20 directories and submit your articles to them. It is also okay to add the smaller article sites of webmasters you trust.

3. If you do not have a blog get one and start posting your articles on a regular basis. Search engines love blogs because of constantly updating content. Since the majority of your web traffic will come from search engines, the best thing to do is keep giving them what they want.

When you post your article you can tag them with the proper keywords and ping them to the various blog directories. Pinging just means you are telling these directories that you have added new content on your blog and they can check it out.

4. Collect some of your articles and put them together in a free ebook. You can find software online that will put your articles in pdf or exe format. Brand the book with your name and website address then give it away. Advertise it in ezines, give it away in forums, and send it to your customers and regular web site visitors. Do some offline word of mouth so folks will come online and grab a copy. Marketing viral is one of the most powerful ways to increase your visibility and get a lot more web site traffic.

5. Submit your article to various ezine sites. You can really do some serious targeting with this one. There are thousands of ezines on different niches. Or if you choose create your own ezine to feature your articles.

Amazing Country we Live in!

Fri, 07 Oct 2011 09:39:41 +0100

We live in an amazing country, where; 1) Pizza home delivery is faster than Ambulance and Police services, 2) You get car Loan @ 18% and Education Loan @ 40%, 3) Rice is Rs. 90/KG but Bullet of Gun Rs30, 4) Shoes are sold in Air Conditioned Showrooms but Vegetables are sold on footpath, 5) Lemon Juice sold with artificial flavor and dishwash with real Lemon, 6) Our Leaders having fake degrees while educated are Jobless, 7) 70 % budget spent on defense but we cant stop terrorist attacks, What a nation we are, God Bless Pakistan.

Internet brings life revolution

Fri, 07 Oct 2011 09:39:13 +0100

Internet brings life revolution
( 2003-11-12 10:50) (China Daily)

In mid-October, Bian Jing and Zhao Bin stepped out of the glass-walled rooms to breathe in some fresh air. They had been confined for 100 consecutive hours during an online survival challenge held in Beijing and each is rewarded with one Qinghua Uni-splendor laptop, the tool that had connected them with the real world.
Bian Jing, a contestant in the online survival challenge, says goodbye to her mother as her 100-hour confinement in the glass room started on October 11. The event received a great deal of media publicity. [Xinhua]The two contestants, one a college student and the other a network engineer, selected from among some 5,000 volunteers, also had a desk, a chair, a cot, a private lavatory and 3,000 yuan (US$360) in electronic currency at their disposal throughout their fishbowl-like confinement. Armed with their wireless notebooks, they were challenged to survive for five days via online subsistence and e-commerce. The event received a great deal of media publicity, including the occasional real-time live broadcast, and ran fairly smoothly except for a nagging e-commerce problem. "Generally speaking, it's very difficult to find food online. There is very little available by credit card," 20-year-old contestant Bian Jing wrote in her journal. As Zeng Pengyu, a reporter with Beijing Youth Daily who took part in the experience as an observer, notes, some restaurants claiming to be pioneers in e-commerce only list a phone number on their websites and do not even take online orders. Eventually, each participant was given 500 yuan (US$60) in cash to pay for delivered meals. Huang Junjie, general manager for Uni-splendor's laptop business, says the company sponsored the challenge to promote the idea of wireless living, but some netizens dismissed the stunt as old news. "Now that more and more people have become used to working and shopping online, online survival is no longer a 'challenge'. It's already an integral part of life," remarks one. Since its advent in China in 1994, the Internet has progressed by leaps and bounds in the Chinese mainland. As of this June, China boasted 68 million netizens, meaning that about one in 20 Chinese uses the Internet for at least one hour per week. And the number continues to rise. In a survey conducted in early 2003 by the Centre for Studies in Social Development at the Chinese Academy of Social Sciences (CASS), of some 4,000 people across the country, 52 per cent likened the Internet to a huge library where they can source information and news. Another 46 per cent compared it to an amusement park offering games and diverse entertainment, while 44 per cent favoured its function as a means of filling interpersonal communication gaps. "The Internet allows you to find out many things you wouldn't otherwise know," says Deng Feng, a netizen from Yima City, in central China's Henan Province. Guo Liang, the research fellow who conducted the CASS programme to gauge the Internet's impact on Chinese society, could hardly suppress his excitement about the study and the Internet. "The Internet is an open technology. Its openness is especially remarkable in China, a society relatively insulated culturally," he says. Guo admits he was surprised to find so many people in small cities, either industrialized or under-developed, hooked up to the Internet.
Bian Jing enjoys food delivered to her via online ordering but contestants found that few restaurants take online orders. [Xinhua]"Unlike what we predicted at the outset, 41 per cent of Net-surfers who go online at local cyber cafes are not concerned about the cost, but the speed." This demand for a faster connection with the rest of the world, at least virtually, coupled with the central government's determination to take advantage of the information revolution to push for electronic governance, helps contribute to the rapid growth of the Internet industry. In January 1999, more than 40 state ministries and commissions jointly initiated the e-government project aimed at boosting government efficiency. Three years on, the number of websites established by governments at various levels has topped 10,000. Propelled by this progress, enterprises are also launching their own information systems. "Customs, revenue collectors and even administrations of industry and commerce have started to receive declarations and applications online," says Li Yuxiao, director of the secretariat for the Internet Society of China. In Beijing's Fengtai District, 57.9 per cent of the new revenue registrations in April at the peak of the severe acute respiratory syndrome (SARS) were processed through the Internet, surpassing registration through face-to-face visits for the first time. Nonetheless, users still complain about the lack of interaction and resource sharing on most of the government websites, which make them little more than an ornament showcasing state-of-the-art information technology. E-commerce is facing the same dilemma. Despite the ever-rising number of people cruising the information superhighway, only one million, about 1.5 per cent, shop online and they are mostly white-collar workers between 25 and 35. "Most people are not used to shopping online. For them, seeing is believing," says Lei Jun, board chairman for joyo.com, dubbed "China's first brand for e-commerce". In Lei's view, "Goods delivery and payment systems are still hard nuts to crack, too." Li Yuxiao of the two-year-old Internet Society of China points out that the key to e-governance and e-commerce lies not in the electronic part but in the "highly efficient operation" of commerce and governance. The society asks the government and Internet business practitioners to readjust and streamline their services to meet constituents' and customers' actual needs, instead of simply duplicating real-life complexities and procedures online. Unlike western countries where a good information infrastructure has accelerated industrialization, in China, Li says, information technology must first change the way people think before the industry will be substantially motivated. According to the CASS survey, 58 per cent of netizens are between the ages of 17 and 24, while those between 25 and 34 make up just 23 per cent. "Only when most of the population, especially those over 35 who are economically independent and influential, consider the Internet indispensable to their daily lives, can the industry make an imprint on the national economy," says Li Yunxiao. Although there are more than 200 million email users in China, less than 1 billion yuan (US$120 million) is collected for such services each year. "We encourage Internet service providers (ISPs) to offer quality services for a fee. On an encouraging note, the stock values for some dot-com corporations listed on the Nasdaq are climbing this year. They are no longer providing free Internet services or building castles in the air. They've found growth points with traditional industries."
Online games are one of the major revenue sources for China's Internet economy. [newsphoto.com.cn]Statistics from the China Internet Research Centre, a Shanghai-based institute dedicated to studying the Internet economy, indicates that China's still-fledgling Internet market is expected to cash in 7.45 billion yuan (US$900 million) by the end of this year. Of this, 2.77 billion yuan (US$330 million) can be attributed to messages downloaded online, while 2.55 billion yuan (US$300 million) will have been generated from online games. The rest will come from online shopping, Internet advertisements and paid mailboxes. The market is projected to hit to 20.27 billion yuan (US$2.4 billion) in 2005, nearly triple this year's estimate. But the impending success of all this, warns Li Yuxiao, is closely linked to government input in exploring information resources. "The government should guide and support software developers, Internet services and content providers in terms of funding for research and development, as well as tax relief, to bring about substantial benefits for the economy and society," Li says. In addition, he stresses, the government must fully consider the pros and cons of the Internet on the national economy and social order before mapping out a complete set of strategies. Likewise, laws concerning Internet management and regulation are also needed. As the CASS survey found, close to 90 per cent of those polled said the content of violent, pornographic and even run-of-the-mill junk emails needed to be controlled and screened. "Currently, there is much reliance on self-discipline, as in the case of fighting junk email. There is nothing binding to force any sort of compliance, so such discipline on the part of practitioners won't last long. Concerns for privacy, Internet safety, information safety and the like have to be addressed by the law," says Li Yuxiao. Whatever the concerns, the Internet is here to stay. As the CASS survey indicates, the longer people use the Net, the more positive their perception of it. Sociologists also take note of its role in free expression. "Online opinions and comments are a growing wave of strength that no one should neglect. In a way, the Internet serves as a platform for freedom and enlightenment," says Min Dahong, a CASS researcher on digital media. Hu Yong, CEO of the China Internet Institute, credited as the first Chinese to introduce the concept of a "digital society" to the country, says, "The Internet is not a luxury. It has brought changes to many aspects of life, like the economic structure and people's approaches to life, in a very subtle way." He cites an old saying, comparing the Internet to an onion. "All the hype about the Internet is like the thin, outer peel. It's what's inside that brings tears to your eyes."

Somebody has to say it, or it will be too late.

Fri, 07 Oct 2011 09:38:44 +0100

In an interview conducted byThe Wall Street Journal, US Joint Chiefs of Staff Chairman Admiral Mike Mullen explained what prompted him to review his outlook on Pakistan, and how his “partnership approach” had “fallen short and would be difficult to revive”.“I am losing people, and I am just not going to stand for that,” Mullen toldWSJ. “I have been Pakistan’s best friend. What does it say when I am at that point? What does it say about where we are?”The report said that while Mullen earlier believed Pakistan was serious in its commitment to battle terrorism, the attack on the US embassy in Kabul on September 13 was a turning point. Mullen blamed Pakistan’s Inter-Services Intelligence (ISI) for collaborating with the Haqqani network, the militant group the US blames for the Kabul attack. However, he believes that while the ISI may not control details of Haqqani’s operations, it provides the group “strategic support”.“It is very clear they (Pakistan) have supported them,” Mullen said in the interview. “I don’t think the Haqqanis can be turned on and off like a light switch. But there are steps that could be taken to impact the Haqqanis over time.”Mullen also said that earlier on he had worked on a plan with Pakistan’s Chief of Army Staff (COAS) General Ashfaq Pervez Kayani to launch an offensive in North Waziristan which Mullen believed would take away a “key haven” from the Haqqani group. He said he was disappointed when the operation did not materialize, and in the events that followed, he refrained from his practice of limiting public criticism of Pakistan. On September 22, Mullen bluntly saidhe believes the Haqqani network acts as a “veritable arm of Pakistan’s Inter-Services Intelligence Agency”. He went on to say that the Pakistani government, army and intelligence agency jeopardize the Pak-US partnership in the war on terror by “choosing to use violent extremism as an instrument of policy”.Pakistan has condemned these allegations, maintaining that it is committed to fighting the war on terror as it has been the greatest victim of militancy.

An example of Customer Service!

Fri, 07 Oct 2011 09:38:17 +0100

Customer Service is the employee's of an organization giving customer’s what they want. They need to provide the right products and the right service to all the customers and potential customers. The organization and its individuals provide products and services to meet the expectations of its customers. Customer Service applies to all types of customers, these include; individuals, groups, people from different cultures and people with specific needs. Customer service is important to the organization for the following reasons: Effective customer service promotes: customer satisfaction, job satisfaction of staff, repeat business, recommendations, increased profits, safe and secure Environment. Poor Customer Service often leads to falling of sales, customer complaints and dissatifaction, low staff morale and reduced profits.

Customer service is the most important aspect of any business. Without a tolerable relationship with its consumer base, a company is at an immense disadvantage. Today, world competition is very strong in every kind of businesses. Every organization must provide high quality products or services in order to survive, when their competitors are also providing the same or comparable products or services. An important way to an organization to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Customer service consists of the various ways in which a business looks after its customer. A business that wants to provide a comprehensive high quality customer service must be aware of, and be able to analyze, customer needs, and also to set up systems to ensure that those needs are catered for from the first enquiry to after-sale service. Customer service consists of a wide range of activities. The purpose of these is to make sure that customers are happy and will return again and again.

However if they had good customer service then more customer would go to the employees and they would make a sale increasing profits. Employees need to have good listening skills; they need to listen carefully to what the customer is asking for if they sell the wrong product then customers would be angry and they would not return to the shop. Good customer service needs to show good complaint handling skills towards the customer. They should be capable enough to be able to negotiate with them. They also need to have a wide variety of skills to show that they are capable to do stuff; this would lead to good customer skills.

Understanding consumer satisfaction and the elements that influence it are Basic for management of any service organization, striving to remain competitive and stable. Due to the abstract nature of services, any attempt to gain competitive advantage can easily be replicated by competitors. Also there is a perceived high risk in choosing a service provider as you cannot evaluate the service prior to purchase.

Therefore it is vital to establish profitable long term relationships with existing customers by not just satisfying, but if possible, delighting at each service encounter. As well as encouraging new customers who may not be satisfied with their current service provider.

Google Adsense Top Paying Keyword List

Fri, 07 Oct 2011 09:37:45 +0100

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12 Effective Tips & Tricks to Maximize Google Adsense

Fri, 07 Oct 2011 09:37:10 +0100

The first name which comes to everyone while talking about PPC Program is Google adsense. It is by far is the most popular contextual advertising program used by publishers worldwide. It has variety of revenue generating programs starting from Pay per click ads, adsense for search, referrals for Firefox with Google toolbar, Picassa, Google Pack. But does everyone earn a lot from it? Many think that just copying and pasting the adsense code will fetch a huge amount of money, but that’s a mistake. There are some effective tips to increase Google Adsense CTR.

The following optimization tips can help you increase your Google Adsense dollars:

1> Make sure the ads that are appearing on your site are closely related with your content. For doing this create open topic one page, use your keywords in page title, also check your keyword rich content and then mark some of your keywords as bold or italic.

2> Increase your keyword density. If you use the proper keyword density in your content, you will attract more targeted ads. Your visitors are far more likely to click on a relevant ad. Targeted ads usually pay more per click too.

3> Use Online Keyword research tools like Overture Keyword Tool, Google Keyword Research Tool and Goodkeywords.com. You can also try the free trial of Word Tracker and if you like, pay for the service. Other excellent paid keyword research tools include NicheBot and KeywordElite.

4> Use wide ads (336x280, 300x250 or 250x250). Because there are the best performing ads.

5> No Border ads. One of the best ways is to erase the borders of Adsense ads and make them merge with the website’s background color.

6> You can embed your Adsense ads in your content. You should surround the ads with the content of the page. This is where your visitors will be looking, so you should also give them ads to read and maybe click on if they're interested.

7 > Place an image near your ads because user tends to look at this section.

8> Rotate Google Adsense Ads Colors to Reduce Ad Blindness. To prevent regular users from ignoring the ads, you can officially rotate up to 4 different types of color palettes for your adsense ads. When you are selecting the color scheme for the adsense ads, press the Ctrl key, scroll up or down with the arrow keys and select multiple color schemes with the SPACE bar.

9> Track your ads. Google gives you up to the ability to track ads by web page or by the type of ads displayed. They give you up to 200 custom channels for you to use. Experiment with different ad types and positions to see which suites best.

10> Use the Adsense for search box. It's always a good idea to give your visitors the ability to search your site. If you use Adsense’s search box, you would be paid for visitors who click on the ads in the search results page.

11> Do not rely on one website. The more sites you have, the more ads have the potential to get clicked.

12> Use site maps. Use Google's site map. It visits your site and will crawl it much sooner that any other submission process.

Making money with Google Adsense

Fri, 07 Oct 2011 09:36:34 +0100

Google adsense is a money generating tool if used smartly. Google adsense is a type of advertising opportunity offered by Google through which you can earn some money only if you own a website or a blog. 'Google ad sense' are the third party ads, 'ads by Google' which you can place on your website or blog.
Goggle adsense is of two types: 'content adsense' and 'search engine adsense'. In the content adsense, small ads labeled as 'ads by Google' with appear on the side of the page. You get paid when your site visitor clicks on any of those ads. In 'search engine adsense', Google search engine will appear on your site. If your site visitor conducts a search using that and then clicks on any of the sponsored adsense ad which appears in the search results, you get paid for that click.
Procedure for using Google adsense:1. You can sign up for free by visiting: www.google.com/adsense
2. Check up with their program policies. If it is compatible with you then fill their online form. Check your e-mail, as you will be asked to confirm your e-mail address. Within 2-3 days you will receive an e-mail confirming your registration.
3. Then you can log in your account in order to obtain an HTML code generated for you by Google adsense.
4. Put this code on your website. This code will generate ads on your site which will be labeled as 'ads by Google' or a Google search engine or both depending on the option you have chosen while filling the form
5. You can choose the type of ads you want to display on your website to certain extent. For e.g.: You can prevent your competitor's ads from appearing on your site by setting up filters.
6. You can customize the appearance of the ads so that it matches your site by changing the background color, font size and type etc. So if you currently own a blog or a website Google ad sense is a good way to earn some revenue. Google matches the keywords of your site with the keywords appearing in the sponsored ads. It then places the ads matching with the content of your site. Thus the visitors on your site act as a highly targeted audience for these ads. These are the very group of people who would be interested in these ads. Every time an 'ad by Google' is clicked by a visitor on your site, you earn a commission. The amount of commission you earn per click can vary from 0.05$ to 30 $ a click. Thus everyone benefits. The website owner who has put up these ads earns money as the visitors on his site click these ads. The websites whose ads are clicked obtain more traffic. Google earns money through the bids placed by advertisers for placing these ads.
The disadvantage of using Google adsense on your site is that when your visitors click on Google adsense ads, the ad does not open in a separate window, the ad opens in the same window. Thus you lose your visitors. Your visitors land on some other site. However Google compensates for this by paying you a little commission.
Goggle has technology to detect click fraud, thus do not even attempt to cheat on goggle adsense by clicking your own ads or asking your friends to do it.
The revenue you earn from ad sense ads depends on depends on the following things:
1. How much traffic your site is getting: With a large traffic you can get a lot of clicks and thus can generate few hundred dollars per day. Thus in order to increase your earnings from Google, increase the traffic on your site
2. How well optimized is your site: It your site is well optimized i.e. if the keywords you have used in your site exactly match with the contents of the ads placed on your site, the ads placed on your site are sure to get a large number of clicks. For e.g.: Imagine a situation in which you sell flowers on your site and you have used the keywords as flowers and butterfly while optimizing your site. When you place Google adwords, ads dealing with butterflies may also appear on your site. People visiting your site are interested in buying flowers and not butterflies. Thus it is unlikely that they are going to click the ads dealing with butterflies. Thus in this case since your site is not well optimized, you don't get many clicks. You can learn about tips for optimizing your site from the Google adsense site.
3. How much money the advertisers are paying Google for particular key words: There are certain key words which are very hot and competitive. They will earn you a lot of money.
4. What is your website theme: Does your website pertain to hot keywords which are heavily bided for. Use the site www.wordtracker.com to find the keywords in demand.
5. How sticky is your website: If your website is able to keep visitors stay on it for a long time there are more chances that the visitors will notice your ads and will click on it. Make your site informative and content rich, so that more people visit your site and people stay on it longer

10 Things Before Building a Website

Fri, 07 Oct 2011 09:36:06 +0100

Understand what you want. Too many businesses really don't know what they want from their website . Have you researched who your online customers are? Do you know what keywords they search for? Do you know what sites they visit? Do you know why they are looking for your site? If you don't, they you don't know what you want. You want happy customers. That's what you want (and hopefully more income as a result).
It costs more and takes longer than you think.I can't count the number of times I've been asked how long a website takes, but every time they are shocked at the average development time. However, nearly every time we have "wait time" with a website, it has been caused by the clients' inaction (not sending in copy, not sending pictures, not signing off on part of the project, etc.) You can eliminate most of the wait time by having content, pictures, etc. ready for your developer to dump into the design.
A web site has several pieces; don't cut corners.You should keep in mind the following aspects: Design - Does it look and act like my client expects?, Content - Does the site provide the information my clients are looking for?, SEO - Will clients be able to find my site once we make it live?, Future Additions - Have I adequately planned ahead so that I don't have to waste time interfacing the new features with existing ones.
Balance glitz and guts.A good website mainly provides the information that people are looking for and does it in a pleasing way, but content wins out every time .
If you build it, they won't necessarily come.If you don't have a unique value proposition you will not get any sales except from nice old Grandma Elna who bought something just to be nice. Something about your business must attract the more savvy online customers of today.
Avoid bit decay; the site needs maintenance. Technology is ever changing and hopefully your business is keeping up. You need a plan to update, maintain, and improve your website on a monthly, if not weekly basis. Ask yourself, "How is my target audience changing, and how can I quickly adapt to their needs?"
Treat the web team as professionals. You and the designer both have specific roles you must fill for your website to succeed.
Most people in the web industry are clueless.Just because your daughter's friend's brother built a website when he was in 4th grade, that does not qualify him as a web designer. Just because your daughter's friend's brother is a graphic designer, that does not qualify him as a web designer. Just because your daughter's friend's brother owns a pirated version of Frontpage, that does not qualify him as a web designer.
You get what you pay for. I think we covered your daughter's friend's brother well enough above.
Don't start your project by buying a CMS.A content management system is not the way to start. Ask your web designer, they probably have a better and more customized answer for your needs.