Customer Service is the employee's of an organization giving customer’s what they want. They need to provide the right products and the right service to all the customers and potential customers. The organization and its individuals provide products and services to meet the expectations of its customers. Customer Service applies to all types of customers, these include; individuals, groups, people from different cultures and people with specific needs. Customer service is important to the organization for the following reasons: Effective customer service promotes: customer satisfaction, job satisfaction of staff, repeat business, recommendations, increased profits, safe and secure Environment. Poor Customer Service often leads to falling of sales, customer complaints and dissatifaction, low staff morale and reduced profits.

Customer service is the most important aspect of any business. Without a tolerable relationship with its consumer base, a company is at an immense disadvantage. Today, world competition is very strong in every kind of businesses. Every organization must provide high quality products or services in order to survive, when their competitors are also providing the same or comparable products or services. An important way to an organization to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Customer service consists of the various ways in which a business looks after its customer. A business that wants to provide a comprehensive high quality customer service must be aware of, and be able to analyze, customer needs, and also to set up systems to ensure that those needs are catered for from the first enquiry to after-sale service. Customer service consists of a wide range of activities. The purpose of these is to make sure that customers are happy and will return again and again.

However if they had good customer service then more customer would go to the employees and they would make a sale increasing profits. Employees need to have good listening skills; they need to listen carefully to what the customer is asking for if they sell the wrong product then customers would be angry and they would not return to the shop. Good customer service needs to show good complaint handling skills towards the customer. They should be capable enough to be able to negotiate with them. They also need to have a wide variety of skills to show that they are capable to do stuff; this would lead to good customer skills.

Understanding consumer satisfaction and the elements that influence it are Basic for management of any service organization, striving to remain competitive and stable. Due to the abstract nature of services, any attempt to gain competitive advantage can easily be replicated by competitors. Also there is a perceived high risk in choosing a service provider as you cannot evaluate the service prior to purchase.

Therefore it is vital to establish profitable long term relationships with existing customers by not just satisfying, but if possible, delighting at each service encounter. As well as encouraging new customers who may not be satisfied with their current service provider.